Lilly Pulitzer, the iconic American resort wear brand, will support the sea turtle hospital at Loggerhead Marinelife Center (LMC) through their on-going charitable initiative,Â Prints with Purpose. Lilly Pulitzer once said, â€œIf you havenâ€™t any charity in your heart you have the worst kind of heart trouble.â€ The Lilly Pulitzer brand proudly carries on Lilly Pulitzer’s legacy of giving with the Prints with Purpose charitable giving program, collaborating with world-class charities and non-profit organizations who are working to make the world a sunnier place. â€œJungle Hoppinâ€™â€ was the first Print with Purpose and was released in April 2017. This print was inspired by the Costa Rican rainforest and benefitted The Rainforest Alliance. â€œTortuga Time,â€ was handpainted by the Lilly Pulitzer print studio in Palm Beach, FL and features sea turtles, sea grass, and intricate shell patternsâ€”and, of course, with a hidden â€œLillyâ€ in the print.
â€œPalm Beach, Florida is close to our heart as itâ€™s where Americaâ€™s resort history truly began and where this brand came to life in the late 1950sâ€”Palm Beach is also one of the most important sea turtle nesting grounds in the world. Loggerhead Marinelife Center works hard to protect the sea turtle, the ocean and the beaches they inhabitâ€”we are proud supporters of their conservation efforts and are happy to continue our relationship through this â€˜Print with Purposeâ€™ and other initiatives, like Beach Bash Palm Beach, this year.â€ said Michelle Kelly, CEO of Lilly Pulitzer.
Last December, over 600 young philanthropic leaders celebrated â€œLife Under Printed Palmsâ€ at Beach Bash Palm Beach, presented by Lilly Pulitzer. The event raised critical funds for LMCâ€™s sea turtle and ocean conservation effortsâ€”including a rescued sea turtle named Lilly. Lilly, a large sub-adultÂ loggerheadÂ sea turtle, was found last October just north of the Center with a deep shell wound above the turtleâ€™s shoulder. LMCâ€™s hospital staff treated the injury with antibiotics, honey and therapeutic laser treatment. The staff veterinarian also prescribed hydrotherapy to improve range of motion in the turtleâ€™s injured flipper, creating a whirlpool in the tank. After several months of rehabilitation, Lilly was released and supported by a cheering crowd of several hundred volunteers and guests. You can track Lillyâ€™s journey here: https://marinelife.org/lilly and save the date for this yearâ€™s Beach Bash Palm Beach to be held on December 28 more information can be found here: https://marinelife.org/beachbash
â€œSea turtles tell us the health of our ocean; the ocean tells us the health of our planet,â€ said Jack E. Lighton, Loggerhead Marinelife Center president & CEO. â€œThe â€˜Tortuga Timeâ€™ Print with Purpose will become another legendary pattern. Looking good while doing good is a hallmark of Lilly Pulitzer and this print will support our mission of sea turtle and ocean conservation, we are humbled to be paired with such a philanthropic brand and look forward to celebrating together at Beach Bash Palm Beach in December.â€
This limited-edition print, Tortuga Time, will be available in Lilly Pulitzer retail locations, www.lillypulitzer.com, signature stores, and select wholesale partners beginning Aug. 6.
About Lilly Pulitzer
Lilly Pulitzer speaks to generations of rule-breaking, sun-followers who celebrate the spontaneous bohemian spirit of Lilly Pulitzer. The companyâ€™s effortless fashions are truly born from an original. It all happened by accident, when in 1959-ish Lilly (McKim) Pulitzerâ€”a stylish Palm Beach hostess and socialite whose husband Peter Pulitzer owned several Florida citrus grovesâ€”needed a project of her own. With Peterâ€™s produce, she opened a juice stand on Via Mizner, just off Worth Avenue in Palm Beach. Lilly Pulitzerâ€™s business was a hit, but squeezing oranges, lemons, limes, and pink grapefruit made a mess of her clothes. Realizing that she needed a juice stand uniform, Lilly asked her dressmaker to design a dress that would camouflage the stains. The result? A comfortable sleeveless shift dress made of bright, colorful printed cotton in pink, green, yellow and orange. Although her customers liked Lillyâ€™s juice, they loved her shift dresses. Soon Lilly was selling more shift dresses than juice, so she decided to stop squeezing and focus on designing and selling her â€œLillys.â€ Lilly Pulitzer became a fashion sensation and a creator of authentic American resort wear as we know it. The brand is now more popular than ever and continues to create authentic printed styles straight from the in-house print design studio. For more brand history and juicy stories, head here.
About Loggerhead Marinelife Center
Loggerhead Marinelife Center is a non-profit sea turtle hospital that promotes conservation of ocean ecosystems with a focus on threatened and endangered sea turtles. The Center features an on-site campus hospital, research laboratory, educational exhibits and aquariums, and also operates the Juno Beach Pier, a pier that hosts world-class fishing and sightseeing. Situated on one of the worldâ€™s most important sea turtle nesting beaches, Loggerhead Marinelife Center is open daily and hosts over 300,000 guests free-of-charge each year. For more information, visitÂ www.marinelife.orgÂ or callÂ (561) 627-8280.