Natasha Ziff Natasha Ziff is a conservationist, music executive, and business owner. As co-owner of the World Surf League (WSL), Natasha has guided the WSL to become a global leader in sustainability and women's equality in professional sports. Under her stewardship, the WSL became the first US based global sports league to achieve pay equality in 2018. In 2019, the WSL announced a series of sustainability commitments, including becoming carbon neutral, eliminating single-serve plastics from Championship Tour events, and building a grant program to support local conservation organizations through WSL PURE. Natasha's leadership was also key in the re-imagination of WSL PURE. As co-chair of the board of directors, Natasha steered PURE in a new direction -- inspiring and empowering ocean protection with creative campaigns and content such as the "Glowing Gone" takeover of the Tahiti Pro Teahupo'o in 2019. In addition to her work with WSL PURE, Natasha is an active supporter of large and small organizations at the forefront of ocean conservation, climate change, and biodiversity. She is also a partner at MTheory, a data-driven recording artist management services company for top up-and-coming talent. Natasha received her B.A. in Political Science and Art History from the University of Western Ontario in Canada. She and her husband Dirk, with their two children, have lived in Juno Beach since 2009.